Luxury Brand Management One Month Programmeme

Luxury Brand Management course takes a strategic view of the dynamic characteristics and opportunities with the global luxury goods industry. The luxury industry has doubled in size over the past 10 years, reflecting an increasingly global presence. Traditionally a sector associated with Europe, luxury brands are expanding into the markets of the fast-developing BRIC economies.

Through taught classes, projects and contact with industry experts you will develop the knowledge, insights and critical skills to make informed judgments about the strategic and tactical business activities of luxury brands.


Course Themes

  • Luxury: concept and definitions
  • Luxury management and luxury business model
  • Customers attitudes towards luxury brands
  • Developing brand equity: the case of luxury brands
  • Marketing and luxury products
  • Pricing luxury
  • Distribution and luxury
  • Luxury brand stretching

Teaching and learning methods

  • Lectures
  • Group discussions
  • Practical workshops
  • Field trip
  • Field Visits
  • Final assignment - Industry Based
  • Blended learning
  • Learning outcomes

Learning outcomes

    On successful completion of course students will be able to:
  • Examine the different theoretical frameworks used to explain the complex nature of luxury brands and gain an understanding of the strategic brand management process.
  • Analyse a brand's target customer profile, competitive scenario, identity and positioning and how these elements influence marketing strategies.
  • Analyse the key success factors and potential pitfalls of luxury brand stretching strategies.
  • Connect and evaluate the elements of different types of brand marketing campaigns of luxury brands.


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Your Time!

Choose to study at your own convenient time

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Your Place!

Choose to learn at your own place within the 12 months access period

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Your Location

Choose to study at your most convenient location

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Certified Courses

Successful students will be awarded a certificate of completion by INIFD - Accredited by The British Accreditation Council


Certificate of Completion by
Accredited by the
British Accreditation Council


Taught by - Fabio Ciquera


Fabio Ciquera

Fabio spent over ten years working for leading luxury brands, such as he Chanel Group, Zilli and Gian Franco Ferre', in 2010 started lecturing on Luxury Brand Management and Strategies at Istituto Marangoni. Fabio lead the communication department of Angelo Galasso, contributing to align the brand to major luxury brands and support its launch in USA and Russia from 2011 till 2012.Fabio became the course director for the successful fashion Business programme at Istituto Marangoni upon leaving Angelo Galasso. Fabio currently lectures at the popular Master Programmes on Luxury Brand Management at both INSEEC in Paris and at Regent's University in London.

Fabio travels across the globe to give speeches and lectures at leading events like MICAM in SHANGHAI and held popular seminars on how to develop the local luxury market in emerging countries like Indonesia and China.

WELCOME TO INIFD LONDON

INIFD London is the latest addition to the international institute of fashion design (INIFD), world’s largest network of design institute with 2 decades of existence, over 3 lac pass outs and approximately 20,000 students passing out every year, INIFD centers worldwide, national and international collaborations, providing the nation's common man a new perspective and career in fashion and design.

We take extra care to reach out to candidates of foreign origin and ensure that they get the best fashion training that a city like London has to offer, at a cost that is affordable. We make sure that when candidates sign up for a course with INIFD London, they get the best accommodation, studying and experiencing the intense and bustling fashion capital and its colourful culture. We understand student apprehensions and have designed our program to suit student's educational needs and provide a stable environment.

Our teaching methodology maximizes student-teacher interaction through project-based assignments and practical hands-on training, so students are real-world prepared in the fashion and design capital.

We also recognise the need to provide a stimulating yet comfortable environment that challenges student while also offering assurance when they need to be encouraged. INIFD London has a wonderful faculty that is experienced, accessible, and friendly. Made up of professionals who have also have successful careers in fashion and design and have mentored hundreds of students. INIFD London tutors are adept in ensuring that no candidate enrolled in the program feels left behind.

Frequently Asked Questions

Q. WHAT IS THE ENGLISH LANGUAGE REQUIREMENT?
A.Students whose first language is not English must be proficient in reading, writing in English.
Q. HOW DO YOU APPLY FOR A COURSE?
A.Please contact your local INIFD centre.
Q. WHAT DOES the RESIDENTIAL COURSE INCLUDE?
A.It includes the tuition fee, air travel to London Heathrow and return, airport pick up & drop,accommodation for the entire duration at INIFD House in Central London, food all meals, travel within London, subject related museum/exhibitions visits, social events and photo-shoots with a crew of industry Professionals (Fashion Styling).
Q. DO I NEED A VISA?
A.Yes, if you do not hold a UK or EU passport you need to apply for a student visitor visa. Our Admissions officer will help and guide you through the process.
Q. DO I GET A REFUND IF MY VISA IS REFUSED BY UKBA?
A.Yes a refund will be issued on confirmation of refusal of your visa deducting the visa application fees and administration charges upto £500. No Refund will be processed once the visa is granted.
Q. DO I GET A CERTIFICATE FOR THE SHORT COURSE?
A.At the end of the course, you will get a certificate of completion by (INIFD London) London School of Trends accredited by the British Accreditation Council.
Q. WHEN WILL I RECEIVE THE OFFER LETTER?
A.On the receipt of your application form and the full payment of course fee, application will be reviewed and successful candidates will receive an offer letter within 72hrs of the application.

Fees and Schedule

One Month Residential Programme

Fashion Styling
Start Date : Friday 15th of September 2017
Fees : £3500 - (all inclusive)
Interior Design & Styling
Start Date : Friday 15th of September 2017
Fees : £3500 - (all inclusive)
Fashion Styling
Start Date : Monday 16th of October 2017
Fees : £3300 - (all inclusive)
Interior Design & Styling
Start Date : Monday 16th of October 2017
Fees : £3300 - (all inclusive)
Visual Merchandising
Start Date : Monday 16th of October 2017
Fees : £3500 - (all inclusive)

Need Assistance?

phone UK:(020)-7993-5222 / INDIA: 0091-0172-2784980/81 / USA: 212-537-6158