Fashion Marketing and Entrepreneurship - One Month Programme

Fashion Marketing and Entrepreneurship represents the “behind the scenesâ, the business side of fashion, the commercial aspect of a brand that determines its success, along with its creativity. The course develops the relationship between the creative and business aspects within a fashion brand.

Participants in the short Program for Fashion Marketing and Entrepreneurship will be able to opt for an independent path by becoming entrepreneurs or choose a career in one of the several departments that make a fashion brand, from buying & merchandising, through the marketing, PR & communication department, without forgetting visual merchandising and logistic. The short Program will shed an introductory light on the essential elements that go into fashion marketing and facilitate participants in identifying which specific area they would like to explore in greater detail, either through a full-time study Program in Fashion Marketing or through an internship in a fashion house or retail business. The course has a focus on business models and the current status of the global fashion industry.

The short course in Fashion Marketing and Entrepreneurship is designed to introduce key concepts and provide knowledge of how marketing strategies and management skills are incorporated with technology to gain an understanding of the various segments of the fashion industry. The participants will also explore how creative entrepreneurship and effective marketing can respond to and grow in a fast paced industry that is driven by change.

The short Program in Fashion Marketing and Entrepreneurship will include nine modules of study and research work.


Course Themes

  • Entrepreneurship in the Fashion Industry
  • Current Global Fashion Climate - Overview
  • Research and Interpretation of Global - Fashion Trends
  • Analysis of Consumer Profiles
  • Business Structure for Starting a Fashion - Label
  • Practical Aspects of Running a Fashion - Business
  • Pros and Cons of being an Entrepreneur
  • Understanding a Business Plan
  • Costing and Pricing
  • The relationship between creativity, entrepreneurship and fashion business.
  • Different business models within the fashion industry
  • Buying & Merchandising
  • Visual merchandising
  • Communication as key success factor

Teaching and learning methods

  • Lectures
  • Group discussions
  • Practical workshops
  • Field trips
  • Field visits
  • Final assignment - Industry Based
  • Blended learning

Learning outcomes

  • On successful completion of course students will be able to: understand the global fashion business, the key aspect of managing different departments of a fashion brand, developing the ability to choose a preferred pathway for a future career.
  • Understand the role of the fashion entrepreneur and its role in the modern and global fashion business, the differences between business models that regulate the industry and the key issues that are recurrent in the world of fashion.
  • An overview of the relationship between creativity and marketing, a modern issue of the fashion industry.
  • Marketing Mix as key for success in the fashion industry. The seven element of the Marketing Mix and their relationship with fashion.


1
Your Time!

Choose to study at your own convenient time

1
Your Place!

Choose to learn at your own place within the 12 months access period

3
Your Location

Choose to study at your most convenient location

4
Certified Courses

Successful students will be awarded a certificate of completion by INIFD - Accredited by The British Accreditation Council


Certificate of Completion by
Accredited by the
British Accreditation Council


Taught by - Fabio Ciquera


Fabio Ciquera

Fabio spent over ten years working for leading luxury brands, such as he Chanel Group, Zilli and Gian Franco Ferre', in 2010 started lecturing on Luxury Brand Management and Strategies at Istituto Marangoni. Fabio lead the communication department of Angelo Galasso, contributing to align the brand to major luxury brands and support its launch in USA and Russia from 2011 till 2012.Fabio became the course director for the successful fashion Business programme at Istituto Marangoni upon leaving Angelo Galasso. Fabio currently lectures at the popular Master Programmes on Luxury Brand Management at both INSEEC in Paris and at Regent's University in London.

Fabio travels across the globe to give speeches and lectures at leading events like MICAM in SHANGHAI and held popular seminars on how to develop the local luxury market in emerging countries like Indonesia and China.

WELCOME TO INIFD LONDON

INIFD London is the latest addition to the international institute of fashion design (INIFD), world’s largest network of design institute with 2 decades of existence, over 3 lac pass outs and approximately 20,000 students passing out every year, INIFD centers worldwide, national and international collaborations, providing the nation's common man a new perspective and career in fashion and design.

We take extra care to reach out to candidates of foreign origin and ensure that they get the best fashion training that a city like London has to offer, at a cost that is affordable. We make sure that when candidates sign up for a course with INIFD London, they get the best accommodation, studying and experiencing the intense and bustling fashion capital and its colourful culture. We understand student apprehensions and have designed our program to suit student's educational needs and provide a stable environment.

Our teaching methodology maximizes student-teacher interaction through project-based assignments and practical hands-on training, so students are real-world prepared in the fashion and design capital.

We also recognise the need to provide a stimulating yet comfortable environment that challenges student while also offering assurance when they need to be encouraged. INIFD London has a wonderful faculty that is experienced, accessible, and friendly. Made up of professionals who have also have successful careers in fashion and design and have mentored hundreds of students. INIFD London tutors are adept in ensuring that no candidate enrolled in the program feels left behind.

Frequently Asked Questions

Q. WHAT IS THE ENGLISH LANGUAGE REQUIREMENT?
A.Students whose first language is not English must be proficient in reading, writing in English.
Q. HOW DO YOU APPLY FOR A COURSE?
A.Please contact your local INIFD centre.
Q. WHAT DOES the RESIDENTIAL COURSE INCLUDE?
A.It includes the tuition fee, air travel to London Heathrow and return, airport pick up & drop,accommodation for the entire duration at INIFD House in Central London, food all meals, travel within London, subject related museum/exhibitions visits, social events and photo-shoots with a crew of industry Professionals (Fashion Styling).
Q. DO I NEED A VISA?
A.Yes, if you do not hold a UK or EU passport you need to apply for a student visitor visa. Our Admissions officer will help and guide you through the process.
Q. DO I GET A REFUND IF MY VISA IS REFUSED BY UKBA?
A.Yes a refund will be issued on confirmation of refusal of your visa deducting the visa application fees and administration charges upto £500. No Refund will be processed once the visa is granted.
Q. DO I GET A CERTIFICATE FOR THE SHORT COURSE?
A.At the end of the course, you will get a certificate of completion by (INIFD London) London School of Trends accredited by the British Accreditation Council.
Q. WHEN WILL I RECEIVE THE OFFER LETTER?
A.On the receipt of your application form and the full payment of course fee, application will be reviewed and successful candidates will receive an offer letter within 72hrs of the application.

Fees and Schedule

One Month Residential Programme

Fashion Styling
Start Date : Friday 15th of September 2017
Fees : £3500 - (all inclusive)
Interior Design & Styling
Start Date : Friday 15th of September 2017
Fees : £3500 - (all inclusive)
Fashion Styling
Start Date : Monday 16th of October 2017
Fees : £3300 - (all inclusive)
Interior Design & Styling
Start Date : Monday 16th of October 2017
Fees : £3300 - (all inclusive)
Visual Merchandising
Start Date : Monday 16th of October 2017
Fees : £3500 - (all inclusive)

Need Assistance?

phone UK:(020)-7993-5222 / INDIA: 0091-0172-2784980/81 / USA: 212-537-6158