• Strategic Fashion Communication
  • Strategic Fashion Communication

Strategic Fashion Communication Online Course


Highlights

  • Online Strategic Fashion Communication Course is taught by Mr Fabio Ciquera.
  • Course made up of study and research assignments graded by our tutors.
  • Local tutor support available at INIFD centres across asia.
  • Pre-recorded subtitled videos and live streaming lectures.
  • Learn online, on any device and browser over a three months period.
  • Every successful student will get a certificate of completion from London School of Trends who are Accredited by the British Accreditation Council.

COMMUNICATE FASHION AND LUXURY AS A SPECIFIC SUBJECT

The Course

London School of Trends a leading London Fashion College and part of the INIFD Global brings you an exclusive online course Strategic Fashion Communication represents the aspect of the industry that makes a fashion product believable, trendy, coveted and ultimately sellable. Strategic communication does not only determine the commercial success of a fashion product but defines also the success of the brand as a whole, enhancing its visibility on a global scale across different channels. The course develops the relationship between the strategic approaches to modern communication for fashion and brand awareness as a key factor for the longevity of brands.

Participants in the short programme for Strategic Fashion Communication will be able to opt for a career in the communication department. The short programme will introduce the essential elements that form a modern communication strategy, analysing all its different aspects ranging from PR, social media, advertising, direct promotion and events. Students will develop the ability to identify which specific area they would like to explore in greater detail, either through a full-time study programme in Fashion Marketing or through an internship in a fashion house or public relations agencies. The course has a focus on strategic approaches of modern communication that enhance the bond between clients and brands.

The short course in Strategic Fashion Communication is designed to introduce key concepts and provide knowledge of how communication strategies and modern media are incorporated with technology to gain a clear competitive advantage, enhancing brand awareness and ultimately become a commercial success. The participants will also explore how creative communication strategies and effective marketing can respond to and grow in a fast paced industry that is driven by change.

Following the London School of Trends teaching philosophy, our online course is highly interactive with assignments and video lectures well planned out, that you will hardly miss the classroom experience of our traditional courses. Our responsive e-learning hub gives you the freedom of studying on your tablet, PC or smartphone. Strategic Fashion Communication will equip the participants with tools and techniques for communication strategies across different channels. The participants will also gain an insight into the fundamental aspects of consumer behaviour and will study the panorama of modern communication channels that influence clients across the globe to adopt brands, styles and trends. The short programme in Strategic Fashion Communication will include 14 modules of study and research work.


Course Modules:

  • Module 1: The role of Public Relations within Fashion
  • Module 2: Marketing Communication
  • Module 3: How marketing communications works
  • Module 4: The role of communication
  • Module 5: Other tools in communication for a fashion brand
  • Module 6: Relationship between art, PR & Fashion houses
  • Module 7: The relationship between brand and media
  • Module 8: Fashion events
  • Module 9: How to translate the brand message in an event
  • Module 10: What is fashion forecasting

Teaching and learning methods:

  • Subtitled Video Lectures & Live Streaming
  • Quiz & Interesting Assignments on each module
  • Final assessment - Industry Based
  • Blended learning, support and learning assistance from local tutors at all INIFD Centres

Learning outcomes:

On successful completion of course students will be able to understand the global fashion business, the key aspect of managing strategically the communication of fashion brand, developing the ability to choose a preferred pathway for a future career. An understanding of the role of the communication manager/director and its role in the modern and global fashion business, the differences between different channels and different messages that must communicate the unity of a fashion brand.



1
Your Time!

Choose to study at your own convenient time

1
Your Place!

Choose to learn at your own place within the 12 months access period

3
Your Location

Choose to study at your most convenient location

4
Certified Courses

Successful students will be awarded a certificate of completion by INIFD - Accredited by The British Accreditation Council

  • £400

    • Level:  Beginner
    • Certificate:  

Certificate of Completion by
Accredited by the
British Accreditation Council



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Details for booking


Start Date Duration Cost Status Location Action
18/11/2016 - 10/02/2017 12 Weeks £400 Available Online Add to Basket
  • Fabio Ciquera

    Taught by - Fabio Ciquera

    Fabio spent over ten years working for leading luxury brands, such as he Chanel Group, Zilli and Gian Franco Ferre', in 2010 started lecturing on Luxury Brand Management and Strategies at Istituto Marangoni. Fabio lead the communication department of Angelo Galasso, contributing to align the brand to major luxury brands and support its launch in USA and Russia from 2011 till 2012.Fabio became the course director for the successful fashion Business programme at Istituto Marangoni upon leaving Angelo Galasso. Fabio currently lectures at the popular Master Programmes on Luxury Brand Management at both INSEEC in Paris and at Regent's University in London.

    Fabio travels across the globe to give speeches and lectures at leading events like MICAM in SHANGHAI and held popular seminars on how to develop the local luxury market in emerging countries like Indonesia and China.

WELCOME TO INIFD LONDON

INIFD London is the latest addition to the international institute of fashion design (INIFD), world’s largest network of design institute with 2 decades of existence, over 3 lac pass outs and approximately 20,000 students passing out every year, INIFD centers worldwide, national and international collaborations, providing the nation's common man a new perspective and career in fashion and design.

We take extra care to reach out to candidates of foreign origin and ensure that they get the best fashion training that a city like London has to offer, at a cost that is affordable. We make sure that when candidates sign up for a course with INIFD London, they get the best accommodation, studying and experiencing the intense and bustling fashion capital and its colourful culture. We understand student apprehensions and have designed our program to suit student's educational needs and provide a stable environment.

Our teaching methodology maximizes student-teacher interaction through project-based assignments and practical hands-on training, so students are real-world prepared in the fashion and design capital.

We also recognise the need to provide a stimulating yet comfortable environment that challenges student while also offering assurance when they need to be encouraged. INIFD London has a wonderful faculty that is experienced, accessible, and friendly. Made up of professionals who have also have successful careers in fashion and design and have mentored hundreds of students. INIFD London tutors are adept in ensuring that no candidate enrolled in the program feels left behind.

Frequently Asked Questions

General Questions

Q. WHAT IS THE ENGLISH LANGUAGE REQUIREMENT?
A. Students whose first language is not English must be proficient in reading, writing in English.
Q. HOW DO YOU APPLY FOR A COURSE?
A. Please contact your local INIFD centre.
Q. WHAT DOES the RESIDENTIAL COURSE INCLUDE?
A. It includes the tuition fee, air travel to London Heathrow and return, airport pick up & drop,accommodation for the entire duration at INIFD House in Central London, food all meals, travel within London, subject related museum/exhibitions visits, social events and photo-shoots with a crew of industry Professionals (Fashion Styling).
Q. DO I NEED A VISA?
A. Yes, if you do not hold a UK or EU passport you need to apply for a student visitor visa. Our Admissions officer will help and guide you through the process.
Q. DO I GET A REFUND IF MY VISA IS REFUSED BY UKBA?
A. Yes a refund will be issued on confirmation of refusal of your visa deducting the visa application fees and administration charges upto £500. No Refund will be processed once the visa is granted.
Q. DO I GET A CERTIFICATE FOR THE SHORT COURSE?
A. At the end of the course, you will get a certificate of completion by (INIFD London) London School of Trends accredited by the British Accreditation Council.
Q. WHEN WILL I RECEIVE THE OFFER LETTER?
A. On the receipt of your application form and the full payment of course fee, application will be reviewed and successful candidates will receive an offer letter within 72hrs of the application.

Fees and Schedule

One Month Residential Programme

Fashion Styling
Start Date : Friday 1st of December 2017
Fees : £3300 - (all inclusive)
Interior Design & Styling
Start Date : Friday 1st of December 2017
Fees : £3300 - (all inclusive)
Fashion Styling
Start Date : Monday 25th of December 2017
Fees : £3300 - (all inclusive)
Interior Design & Styling
Start Date : Monday 25th of December 2017
Fees : £3300 - (all inclusive)
Visual Merchandising
Start Date : Monday 8th of January 2018
Fees : £3300 - (all inclusive)

Need Assistance?

phone UK:(020)-7993-5222 / INDIA: 0091-0172-2784980/81 / USA: 212-537-6158